Gaming

Find the money on your floor. Every week, in plain English.

Casinos already hold the data: rated play, offers, redemptions, mail files, purchasing, POS. Caddie reads it every week and hands your team the answers: which players are getting more than they give back, who is slipping away, which invoices do not match the bid, and what to do about each.

$4.46 / $1given for every dollar earned back in one promo tier

What we take over

The questions your team asks every week, answered before the meeting.

We work from the exports your marketing, finance and purchasing teams already pull. No connection to the gaming system, no licensing conversation. Each agent answers one recurring question and names the accounts, invoices or outlets behind the number.

Free play and promo reinvestment. Every player’s offers compared to the value they return, month by month. The groups where the house gives more than it gets, named account by account, with a recommended cap.
Player call lists. Regulars who are slipping, players already gone, valuable players getting no offer. Ranked by value, with the reason each is on the list. Hosts pick up the phone.
Gift program optimization. Which gifts actually drive play on the day, by player segment and season, so the weekly gift is chosen from your data instead of the vendor's pitch.
Table games marketing. A calendar built for table players, not slot rules stretched to fit. The mid and high rollers your property is missing, identified and offered what moves them.
Campaign measurement. Win-back and specialty campaigns measured on response and theo per promo dollar, so the next calendar is built on what actually worked.
F&B purchasing reconciliation. Every invoice line checked against the contract and bid price. Overcharges and off-contract buys listed with the invoice for purchasing to dispute.

Marketing programs

Two programs operators asked us for.

Both came straight from casino marketing teams: the weekly gift is chosen by gut, and the promo calendar was built for slots. Each is a data problem your property can already answer.

Neon slot machine bank on a casino floor

Gift program optimization

Pick the gift that fills the floor, not the one the vendor pitched.

Weekly gifts run $12 to $20, high-end gifts $75 to $100, and most properties choose them from a vendor catalog and a hunch. The only metric that matters is gaming volume on the day. We read years of gift calendars against play to find what actually moves each segment.

Gifts ranked by play, not redemptions. Every past gift day scored on the volume it produced against a normal day, by player tier, season and weather.
Segment-level picks. Players grouped by age, ZIP and play pattern, matched to the gifts their group has shown up for. The chainsaw week tells you more than the survey ever will.
Free-play opt-in as the tell. When a gift pulls players away from the free-play alternative, it is driving visits. When it does not, the free play was the cheaper reinvestment.
Offer adjustments built in. High gift redemption with low play flags a player for a lower offer, automatically, the way your best marketer already does by hand.

Gift calendar historyRated play by dayFree play vs gift opt-inPlayer demographicsSeasonality and weather

45¢what the free-play alternative costs per gift dollar, the benchmark every gift has to beat

Table games marketing

A calendar for table players, not slot rules stretched to fit.

Most properties run table games on a promo calendar designed for slots, and it shows. The players worth having at a table can lose $5,000 to $10,000 in a trip and carry theo of $500 to $1,500. Many regional casinos barely have them. We find who they are, what they respond to, and build the offers around them.

Table-first segmentation. Table players scored on their own behaviour, trip value and game mix rather than slot points that never fit them.
Acquisition targets. The mid and high rollers your property is missing, profiled from your own best table players and the competitors' footprint.
Offers that suit the game. Match play, tournament seats, hosted events and dining, tested and measured on table drop instead of slot handle.

Table ratingsTrip value and theoHost assignmentsEvent and tournament calendarCompetitor footprint

95%of casino calendar work is built for slots and does not translate to tables

Case studies

What it has returned so far.

Results from agents running inside client businesses. Client names withheld; the numbers are theirs and we can walk you through how each was measured.

Free play reinvestment

$4.46 / $1

The worst promo tier gave $4.46 for every $1 earned back.

Across 85,000 rated players, the agent compared free play given to value earned, player by player. Nearly 18,000 players were underwater; the biggest leak was a small group of frequent redeemers. Capping their offers to what they return is worth about $10M a year.

Regional racino · 7 months of rated play, offers and mail files

Player call lists

509 players

The regulars slipping away, named before they were gone.

Every account with a regular pattern was checked against its own history. 509 regulars worth $3.5M were going quiet; 133 valuable players were receiving no offer at all. Each list ranks by value and says why the player is on it.

Regional racino · marketing and host teams

Campaign measurement

$0.52 back / $1

A win-back program measured for the first time.

The property’s inactive-player mailer looked successful on response rate. Measured on theo per promo dollar, it returned 52 cents on the dollar. The calendar was rebuilt around the campaigns that did pay back.

Regional racino · 65 specialty campaigns, 424K sends

F&B purchasing

100% of lines

Every invoice line checked against the bid, nightly.

The RFP sets the price; nobody enforces it. The agent reads purchasing exports and contract PDFs and lists every invoice line above bid, every off-contract buy and every catch-weight drift for purchasing to dispute.

Racino F&B operation · Premier GPO via US Foods

What you get

Finished work on a schedule, with the proof attached.

One page a week

What moved, what leaked, what to do. Written for the president, backed by the account-level detail for the analyst.

Named accounts and invoices

Never a percentage without the list behind it. Hosts, purchasing and finance can act the same day.

Works from your exports

Rated play, offers, redemptions, mail files, purchasing, POS. No gaming-system connection needed.